Elsys Instruments Hires The Simon Group for North American Public Relations...
The Simon Group has been appointed agency of record for Elsys Instruments to implement a new public relations campaign in the U.S. to help continue the global expansion of the 30-year-old company....
View ArticleApplied Energy Systems Hires The Simon Group for Integrated Marketing
The Simon Group has been hired by Applied Energy Systems (AES) of Malvern, Pa. to develop and implement an integrated marketing program for both AES as well as its Semi-Gas line of ultra high purity...
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Evolving Your Marketing Plan
By Dave Lesser – President My two daughters, now 22 and 19, are so different, you wonder if they were born on the same planet, never mind in the same family. My wife and I learned pretty quickly that...
View ArticleWoodstream Corporation Hires The Simon Group as Agency of Record for New...
The Simon Group has been chosen by Woodstream Corporation to create and implement a marketing communications plan for the company’s FiShock and Zareba electric animal control and containment products...
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Maintaining the Brand…in Good Times and Bad
Aries Electronics: a Marketing Communications Success Story Frank Folmsbee, Aries Electronics Aries Electronics does a lot of things very well. One is the way they design and manufacture interconnect...
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The Simon Group…25 Years of Business as Unusual
By Marty Simon, CEO and Rhythm Guitarist Wow! Twenty five years??!! Could somebody please tell me where that time went…and how it went by so fast!? OK, so I’m thinking back to March 17, 1986…yes,...
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Are You Missing the Boat on the Ultimate Way to Boost Trade Show ROI?
Tradeshow PR falls into the 6% “Promotions” category, but can turn into an invaluable expense with the correct tactics to increase ROI.(Image courtesy of Atlantic Exhibits) Despite soaring costs,...
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Today’s Push/Pull Marketing Doesn’t Have to Be a Tug-o-War
The Internet has brought the term ‘savvy consumer’ to a whole new level, especially in the realm of product marketing. Today’s B2B audiences are real-time researchers with the ability to quickly...
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Video for B2B… As If There Were Any Doubts…
If you haven’t jumped on the video bandwagon yet, now’s the time to do it! However, if you’re still contemplating the power of video as an effective communications tool for B2B, consider some...
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Is your Marketing The Beach Boys or The Four Seasons?
When we talk integrated marketing, we’re really talking about harmonization. And if there’s a lesson to be learned from the varied vocal styles of two of the greatest quartets of all time, this...
View ArticleBlog, Blog, Blog…Yadda, Yadda, Yadda
So, you know you need a blog, but feel a bit overwhelmed at the prospect of creating—and sustaining—one. You have some topic ideas in mind, but how is that going to translate into a consistent,...
View ArticleAs Wayne Gretzky said, “I skate to where the puck is going…”
Let’s think for a moment about The Great One’s famous quote. He knew that just following the puck, or the market trend in our case, was not going to get him the goal. He needed to head to where the...
View ArticleWhat to do when an editor calls…..and it isn’t freak out!
I remember early on in my career being afraid of editors. Actually…terrified. I pictured these wicked creatures, hunched over a keyboard, feverishly typing away, drinking black coffee, smoking...
View ArticleLet’s Eat Grandma!
The comma—how something so simple can change a sentence so much. As in… Let’s eat, grandma! The breakneck pace of electronic communication stands to pick away at modern language as we know it. LOLs,...
View ArticleBlog, schmog. What does this have to do with business marketing anyway?
I know, I know, you hear the word blog and you think, ‘what in the world does this have to do with business marketing? Isn’t a blog simply a place to express your own personal viewpoints and opinions...
View ArticleConstructing a Great Brand Online
Forming an online brand has some unique challenges to ensuring your message is received correctly, with a major aspect being your company website. The following blueprints outline some key elements to...
View ArticleBelieving the Hype about Big Data
We’ll be honest. We were a bit skeptical about marketing automation when we first heard about it. Is this really a trend that will be helpful for B2B marketing strategies? But knowing we are typically...
View ArticlePut your money where your mouth is*
Knowing how far your claims may reach In doing some research for a client about the role of safety in manufacturing environments, we came across a very interesting piece of news…a major manufacturing...
View ArticleWhy All Startups Should Invest in Public Relations
As I often do when writing these blog posts, I harken back to early in my career. This one in particular made me laugh a bit to myself because it reminded me of something I said to my mother when I...
View ArticleTime to Pack Your Bags
It’s summer. Not only is everyone gearing up for vacation and big plans away, but also getting ready to hit the second half of the year strong. Maybe there have been some adjustments to your marketing...
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